The Next Ride
Year:
2025
Project Description:
Slate Cinema partnered with **The Next Ride**—a high-impact cycling experience that fuels the mission of **The Next Step**, supporting amputees through advanced prosthetics, specialized rehabilitation, and a community of care—for a week-long content production in Africa.
We executed directing, interviewing, photography, social media marketing, and rapid-turn post-production on-site, delivering daily recap films that premiered live to hundreds of attendees within an hour of capture, alongside a full evergreen library for long-term rollout.
Services Included:
Daily Recaps (Same-Day Delivery)
We delivered fast-turn daily recap videos—edited on-site in as little as **one hour** and screened live to hundreds to keep the event momentum moving in real time.
Examples:
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Day 1 Recap
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Day 3 Recap
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Day 5 Recap
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Premium event photography
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Lifestyle + environment captures
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Social-first deliverables
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Evergreen assets for rollout
Photo + Social Coverage
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Aftermovie (hero film)
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Daily recaps + story cuts
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Amputee story interviews
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Pre-event marketing campaign
High-Impact Content Library
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Rapid on-site workflow
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Same-day recap delivery
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As fast as **1 hour turnaround**
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Screened live during the event
Live Turnaround Editing
Photography Coverage
We delivered daily photo recaps and curated albums built for web, social, press, and long-term promotional use.
From lifestyle and environment coverage to individual photo shoots, the full library was captured with consistent, brand-ready quality.
Examples:
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Daily photo recaps + albums
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Lifestyle + environment coverage
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Individual photo shoots
Interview Stories
We captured interview-driven stories that added depth, purpose, and personality to the campaign.
From quick hit testimonials to structured sit-down interviews, these pieces were built for both **social distribution** and **evergreen marketing**.
Examples:
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Participant story
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Staff spotlight
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Mission highlight
Full Project Summary
**The Next Ride** is a high-impact cycling experience that fuels the mission of **The Next Step**—an organization dedicated to supporting amputees with a community of care, advanced prosthetics, specialized rehabilitation.
Slate Cinema partnered with The Next Ride to document a major multi-day event in Africa—capturing the energy, purpose, and real-time momentum behind the ride and the people it supports.
Over the course of one week, our team executed a complete media operation across **pre-production, directing, interviewing, production, photography, social media marketing, and post-production**—including **daily recap videos delivered within as little as one hour** and premiered live on a big screen to an audience of hundreds.
Every deliverable was planned in advance, shot with intention, and built to drive attention, emotion, and action—supporting The Next Ride’s mission through premium storytelling and high-volume content output.